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I’m Caroline Waddams, an internal communication specialist supporting small and medium-sized companies to build stronger, more engaged teams. When employees feel informed, connected, and appreciated, they perform better – and so does your business.
Backed by my experience of internal communication in big businesses, I bring SMEs the strategic support they need without the cost or commitment of a full-time hire.
I take time to understand your business and its unique challenges, then turn those insights into creative, relationship-driven strategies that boost engagement and performance.
Whether you need local, in-person support or remote collaboration, I’ll work alongside you in a way that’s flexible, focused, and tailored to what your team needs.
“We’re growing but communication hasn’t kept up.” What used to be shared informally now gets lost or misunderstood.
“Our people don’t feel informed or engaged.” Employees feel out of the loop or disconnected from decisions, reducing morale and productivity.
We know communication is an issue – but we don’t have the time or expertise to fix it.
“We’ve tried to improve things, but nothing really stuck.” Efforts fizzled out because there was no real plan or follow-through.
“We’re a mix of remote, hybrid and on-site teams.” Messages don’t reach everyone and things fall through the cracks.
If you’re facing these challenges, you’re not alone – many business owners are juggling growth and struggling to keep communication on track.
Whether you need a fresh pair of eyes, help getting started, or a more joined-up approach, I offer flexible support that fits around your business.
An audit to spot what’s working and what’s not
I’ll help you uncover where communication is breaking down, how your staff feel about it, and where messages might be getting lost – whether it’s timing, clarity, or the wrong channels.
Foundations or strategy – tailored to your stage
Whether you’re just getting started or need a more joined-up approach, I offer flexible support that grows with you. From simple comms plans to full strategies, I bring clarity, structure, and focus.
Mentoring for internal communication skills
Whether you’re a business owner, line manager, or internal communication professional seeking growth, I offer 1:1 mentoring to boost capability and confidence.
From ideas to action – I’ll help you follow through
Support doesn’t stop at the plan. I’ll help you deliver updates, keep things moving, turning strategy into everyday communication that works for your people.
Collaborative, practical, and grounded
My approach is friendly, supportive, and hands-on – ideal for businesses seeking a trusted partner.
Expertise without the full-time cost
You get senior-level support when you need it, without the overhead. With light-touch insight gathering and minimal disruption, it’s a time-efficient way to bring in the help you need.
Practical support tailored to your business – whether you need a quick check-up, help getting started, or space to grow your team’s confidence.
Spot what’s working, what’s missing, and where to focus your efforts.
By requesting the health check, you’ll also receive my regular newsletter with practical advice, helpful tips and resources. You can unsubscribe at any time.
We discuss your business, team, and areas where things feel stuck.
If we both feel it’s a good match, I’ll suggest how we can work together.
You receive a clear outline of what I will do, how long it will take, and what it will cost.
I get started – whether it’s a quick fix or a long-term strategy.
We review progress and, if needed, continue working together to stay on track.
I work with small and medium-sized businesses across various sectors, such as food manufacturing, construction and technology, focusing on enhancing employee communication.
Some businesses will be establishing internal communication frameworks for the first time, while others are reviewing and improving existing ones. Many don’t have a dedicated internal communication role.
I also support individuals managing internal communication alongside other responsibilities to build confidence and skills.
Small businesses often face communication gaps due to lack of a clear plan or dedicated manager. As teams grow or work remotely, messages can be missed, leaving employees frustrated and unclear about their roles. Poor communication affects morale, productivity, and retention.
The solution? A simple, well-designed approach with the right tools and clear messaging can greatly enhance team engagement and performance.
We’ll begin by understanding your business goals and challenges, then agree on clear objectives, timelines, and how we’ll measure progress. Clients often start to notice improvements early on. Simply having someone focused on communication can make a difference. But real, lasting change, particularly around behaviours or culture, requires time.
I’m based near the Powys and Herefordshire border but work with clients across the UK. A lot of what I do can be delivered remotely, and I’m happy to travel when needed.
Yes. I offer flexible support that fits around your business needs. Whether it’s a few days a month or something more regular, we’ll agree on a setup that works for your business.
Let’s have a chat. Book a free 30-minute call and we can talk through your business, your teams, and what you’re looking to achieve.
Internal communication is how your business keeps people informed, connected, and working towards shared goals. It shapes your culture and helps people see how their work matters.
Internal communications (with an ‘s’) are the tools you use – like emails, team meetings, staff updates, or intranets.
When done well, internal communication helps people feel valued, boosts morale, and supports your business to thrive.