Case Studies

Want to see internal communications in action? Real people feeling engaged at work and teams hitting their targets

Driving Cultural Change Through a Simple, People-Led Campaign

How a people-led video campaign boosted health and safety engagement – without a big budget

In a fast-paced business, small safety observations such as loose cables or blocked fire exits can go unnoticed until they become big issues. Our challenge was to get office-based employees to care about the small things before they became outsized problems.

The company already had a strong safety culture among site-based teams, who routinely logged observations and near misses. But in the office, reporting was patchy. Many employees didn’t see the relevance — it felt like a tick-box exercise rather than something meaningful. The aim was to shift thinking from ‘that’s not my job’ to a shared sense of responsibility, where reporting observations became part of how everyone contributed to a safer workplace.

Where I Started

The business wanted to raise awareness and build engagement quickly and on a limited budget. I worked closely with the internal team to create a campaign focused on why safety reporting matters, using familiar faces to share the message authentically.

What I Did

To keep costs low and impact high, I developed a six-part video series, filmed entirely on an iPhone. Each short video was led by employees, not managers, and focused on a core theme:

What is an observation?
How to report one
Why it matters
What happens once it’s reported
How observations support the company’s goals
A “day in the life” of a safety champion

Using natural, unscripted interviews, I captured honest perspectives that felt real to the audience. I quickly edited the videos and shared them through the company’s internal newsletter and across all channels over an eight-week period.

While there were some initial doubts from office staff — a few weren’t sure how health and safety applied to them — the tone and format helped break down barriers. Seeing colleagues speak openly encouraged people to re-evaluate their role in creating a safer workplace.

The Impact

The campaign delivered both cultural and practical results.

Observation reporting among office-based teams increased by 30% in the weeks following the campaign.
Employees said the videos felt relevant and approachable, especially because they featured colleagues rather than formal messaging from leadership.
One employee commented, “I’d never really thought health and safety applied to me, but after watching the videos, it made sense.”
The campaign shifted attitudes, sparking wider conversations and improving overall awareness.

The business recognised the initiative as a successful first step in embedding a more proactive safety culture. The team plans to run it as an annual campaign, with opportunities to expand the format and involve leadership voices in future versions.

What My Client Said

“One of the things that really made the campaign resonate was using colleagues from across the business — an approach Caroline suggested early on. It felt genuine and relatable, and that made all the difference.”

Looking to drive cultural change with limited time or budget?

I’ll help you design internal campaigns tailored to your unique challenges — simple, engaging, and effective. Ready to get started? Book your free discovery call today.

Laying the foundations: internal communication for a growing business

How simple communication changes improved engagement, collaboration and team spirit.

As my client’s business grew rapidly, communication struggled to keep pace. Teams missed vital updates, deadlines slipped, and employees felt disconnected from leadership and one another. They needed a clear, consistent way to remain informed — and a stronger sense of belonging to one team.

Where I Started

I began by running interviews and group discussions with employees and leaders to uncover the pain points. It was clear: people wanted regular, relevant updates; better cross-team visibility; and greater access to senior leaders. I developed a practical plan to address these priorities.

What I Did

Introduced quarterly all-staff meetings to give employees a voice and make leadership more visible and accessible.
Shared regular updates on the intranet so employees could access key messages anytime, without inbox overload.
Created a monthly newsletter featuring updates and success stories, designed to be engaging, concise and relevant

The Impact

The outcome of these initiatives was significant.

All-staff meetings became a hit – attendance rose, interaction improved, and they received an average rating of 4.29 out of 5.
Newsletter open rates soared to 88%, well above the 70% industry benchmark.
Employees reported feeling more connected, informed, and valued. Improved communication led to better collaboration, and motivation followed.

What My Client Said

“Caroline transformed our internal communication. Before, teams worked in silos, and key updates were often missed. Now, communication is clear and consistent. Employees feel heard, and teams collaborate better.

As one employee put it, ‘It feels like we’re all part of the same team.’”

Is your internal communication keeping pace with your business growth?

As your business grows, how you connect with your people matters more than ever. Book a free discovery call to explore how I can help.

Beyond the Noise: What an Internal Communication Audit Uncovered

How listening from the inside out helped a business move forward

Following the merger of two businesses, my client — a well-established food manufacturer — introduced a new leadership team and an updated business strategy. But it quickly became clear that not everyone felt part of the journey. Employees were hardworking and loyal, but many felt disconnected, unheard, and undervalued.

I was asked to carry out an internal communication audit across the organisation to understand what was working, what wasn’t, and what needed to change.

Where I Started

The audit included three main steps:

A staff survey, completed by 174 employees — mostly office-based — to understand how people received and responded to internal communication.
One-to-one interviews with senior leaders to explore how they believed messages were being received, and where they saw problems.
Focus groups with frontline teams — from drivers to site operatives — to hear directly what was happening day to day.

The audit uncovered more than just communication gaps. It revealed how connected people felt — and how small changes could make a big difference.

What I Found

The basic tools were there — newsletters, briefings, digital screens — but how they were used varied widely.

Key issues included:

Email was the main channel, but key updates didn’t always reach everyone. Email lists were unreliable.
Printed materials were often ignored, with employees preferring tools like Teams or WhatsApp that were quicker and easier to use.
Senior leaders weren’t visible enough. Even a simple “hello” went a long way — but it didn’t happen often.
First-line managers were vital, but their ability and confidence to pass on messages varied a lot.
Staff wanted more local updates, not just company-wide messages.
People didn’t know how to give feedback, or who would respond.

Most of all, employees wanted to feel informed, involved, and able to contribute.

What Happened Next

I provided a straightforward set of recommendations, each linked to the problems uncovered:

Regular team briefings gave employees more consistent and relevant updates from their managers.
Better support for first-line managers helped them feel more confident when sharing key messages and answering questions.
Updating communication tools made it easier for people to access news and reduced reliance on printed materials that were often overlooked.
Simple ways to give feedback, like anonymous question boxes and listening sessions, gave people a voice — and leaders a way to respond.
Recognising good work helped lift morale and build a more positive working culture.

What My Client Said

“This audit gave us exactly what we needed — honest insight, a clear understanding of our current position, and straightforward steps to move forward. It’s already helping us have better conversations at every level.”

The business is now putting these changes in place, with regular check-ins to keep things on track.

Why it Matters

How confident are you that your staff feel connected, informed and involved in your business’s direction?

An audit isn’t a one-off fix — it’s a starting point. It gives you the insight to act now and the foundation to keep improving. Clear, consistent communication doesn’t just support day-to-day operations — it shapes how people feel, perform, and stay engaged over time.

If you’re not sure, now could be the right time to take a closer look. Book your free discovery call today.